Your Beauty Dollars


The annual Allure Catalyst Report polled American women about their beauty and beauty-buying habits. While this poll is mostly designed to be used more by the beauty companies themselves, here are some of the results. I would love to hear where you fit in on these:

Women use 13 beauty products at least once a week and use 7 brands regularly.

It would cost $199 to replace all of her beauty products.

The Kaybots and the like (um, Mary Kay and other home sales) are getting 19% of your beauty dollars (this surprises me a little), while Sepora and the like are getting 12%. 14% shop online (this surprises me too – I never shop OFFLINE if I can help it), leaving the bulk of you shopping at the drug stores, supermarkets, department stores and the Super Wal-Mart. ;) I would like to know what chunk THEY take of your beauty dollars. I bet its not small. ;)

You like the cost of beauty products least of all when shopping (duh…lol), then comes the pushy salespeople and being overwhelmed by choices. Sounds like fun, huh? Perhaps you should try shopping online!

Last but not least – you leave the house with four beauty items in your purse – heading the list are lip balm, lotion, lipstick and lipgloss. Is this you?

As for me, you KNOW I buy all my products online – I am probably very faithful to 7 brands (off the top of my head – Smashbox, Paul Mitchell, Bioelements, bare escentuals, MAC, Elizabeth Arden and Estee Lauder), it would cost me WAY more than $199 to replace my beauty routine, I get overwhelmed by all the choices and in my purse I carry lipgloss, portable mineral foundation (Neutrogena at the moment, but I really don’t like it other than its portability), and mascara.

How about you? How do you line up with this poll?

Source: WWD

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    • Christine

      It would definitely take me WAY more than $199 to replace my routine. I use 35 products, and even though most are drugstore, even if you bought only travel size my makeup alone is probably $175.

    • Marina Palmer

      My beauty products would cost me way more!!! Luckily, I never have to spend that much at once, but once you think about it, it’s amazing how much I spend. My skin care regimen consists of HydroPeptide. I switch between Nexus and Nioxin for my hair. LipFusion for my lips. I really don’t consider myself high maintenance, but when I add it all up, I think its about $700. It’s all because of my skin care, but its so worth it. Have you heard of HydroPeptide? It’s amazing. It’s loaded with healthy ingredients, like peptides (6 peptides in fact). The most peptides I’ve found in a product (and that’s what my doctor said I should look for). The whole line is easy to use. If I bought everything my doctor told me to buy (a peptide cream, an antioxidant cream, a moisturizer over that), my bill would probably be in the $1000′s. I started with just their face cream and feel in love. It feels so nice, smells so refreshing, and my skin looks amazing. I normally don’t spend $80 for a face cream, but I’m hooked. I actually went back and bought the whole line. You should check this line out at I got mine at Gene Juarez Spa, but I think its at department stores too.

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    • Mary Jo

      I make most of my purchases at Sephora or Ulta — and I can’t imagine buying them online. Grabbing a gal pal and hanging out at the make up counters is a bonding experience that I wouldn’t want to pass up!

      It would cost me way more that $199 to replace my beauty routine. Unless, of course, I took out all the makeup items, and just stuck with skin care. Even then, it would be close.

      I carry way less in my purse than on average, though. I limit it to a lip gloss or lip stick (whatever) I’m wearing, hand cream, and perfume.

    • blackajde

      I’ve only purchased a few beauty items online – all repeat purchases so I know what I’m getting. But honestly, I love strolling around sephora on my lunch break or heading to the counters at Nordstrom to see if I can score any samples. That’s how I’ve found some of my favorite products.