• Sun, Jan 4 2009

Celebrity Toothpaste Makes A Splash In The U.S.

Some people will do almost anything when it comes to their teeth. Some will even travel to far away places like France to enjoy their Luxurious oral care, and for years this is what they have done. For those of us who can’t, you no longer need to.

Elgydium, the leading toothpaste in France for more than three decades, is a favorite amongst the french, and Hollywood celebrities like Chloe Sevigney, Allison Janney, and Sharon Osbourne just to name a few. When first introduced in the U.S. it was only available on a limited basis in a handful of elite boutique’s. Since then Elgydium has been making its way into other fine pharmacies thanks to SANTE active, the U.S. subsidiary of Laboratoires Pierre Fabre, France.

I have been using the toothpaste myself and have become a quick devotee as well. The texture and taste is much better than so many of the other brands I have tried. Their Elgydium Whitening toothpaste, which I just love, uses a ground breaking Micro-Pulverized Sodium Bicarbonate that has amazing whitening properties and gently polishes your teeth for a beautiful bright smile.

They also have an Anti-Cavity toothpaste which contains a very high-grade fluoride, and in clinical tests done in the U.S. has succeeded in meeting all FDA requirements for cavity protection.

What would an oral care line be without the perfect selection of toothbrushes to help in keeping your teeth healthy, clean, and beautiful. Four toothbrushes to choose from including a Whitening Toothbrush, Supreme Toothbrush, Creation Toothbrush, and a Luminous Toothbrush.

Here’s to Whiter, healthier, and most importantly, happier teeth in the new year!

Cheers,

Beth

image credit: SANTE active

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