Devastating News for Max Factor Fans

Brace yourself, what I am about to tell you is going to change life as we know it, and represents the end of an era.

According to today’s WWD, Procter & Gamble is discontinuing Max Factor in the U.S.!!!

max-factor-2000-calorie-extreme-lash-plumper-mascaraA quote:
Procter & Gamble has announced it will discontinue the sale of the Max Factor makeup brand in the U.S. beginning early next year, while continuing to sell it globally.

I am sad!

I JUST fell in love with their 2000 Calorie Extreme Lash Plumper. I feel like I may have to follow the lead of Elaine and her Today sponges while I still can!

Image: Max Factor

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    • KateW

      OMG! NO! I just ordered the 2000 Calorie Extreme Lash Plumper from! What if I learn to love it like you and am left with no hope of refills? How did this happen? Are they in that serious of a financial state?

    • Tracy

      WOW! I’m shocked! I got introduced to Max Factor by my Grandmother who swore by their loose powder! End of an era indeed!