So…remember my super-enthusiastic review of Max Factor’s Erace? Well, US girls, you’d better snap it up fast – along with any other favorites from the brand. Women’s Wear Daily reported today that Proctor & Gamble, parent company of Max Factor, will begin phasing out the brand here in America early next year, though it will still be sold globally.
I, for one, am surprised and saddened. Â First of all, the company still makes great products at an affordable price point. Â But perhaps more importantly, Max Factor (the man and the brand) are a big piece of makeup history.
Here’s a bit of trivia for you – Max Factor perfected the first makeup specifically created for motion picture use all the way back in 1912 – it was a thinner greasepaint in cream form, packaged in a jar and created in 12 precisely graduated shades. Amazing, right?
Will you miss any Max Factor products in particular?
Image via Seeing Stars.