Thanks to an exclusive blogger preview of LOFT’s (formerly known as Ann Taylor LOFT) Summer 2010 collection, I have a new store to add to my weekly shopping routine.
When I was in junior high school, my mother styled me in “little miss” blazers, skirts, and dresses from Ann Taylor. As I grew older, however, the store fell off my radar. From what I saw at yesterday’s preview, LOFT is a trendier, more casual spin on the classic brand. Better yet, most LOFT items are under $100!
Fashion expert and stylist Jorge Ramon describes the summer collection as “totally accessible and fabulous.”
To help jump start my LOFT shopping experience, I will be entered in a mystery gift card drawing where I can win up to $500 (keep your fingers crossed for me)!
Here are a few highlights of LOFT’s Summer 2010 collection:
For early summer, the collection focuses on dress statements in aquatic shades and tropical prints. I love the beach getaway-ready “Sailing Ferns Maxi Dress” ($98) pictured in Look #1.
Statement necklaces continue to be hot for summer 2010. If you’d like to spice up your wardrobe with standout accessories, LOFT has a funky selection.
Beginning in June, LOFT’s Summer 2010 collection will incorporate mix-and-match separates in neutral, Safari, and animal prints. In Look #3, I love the pink Pocket Tank ($29.50) paired with an Ornate Zebra Pencil Skirt ($69.50), and Skinny Braided Belt ($29.50).
Image credit: Tracy E. Hopkins