• Tue, Feb 16 2010

Madonna in talks for clothing line

Women’s Wear Daily is reporting that the Queen of Pop (wait, is she still the Queen of Pop?), Madonna is set to create a clothing line. All I can say is I’m surprised this didn’t happen sooner.

Photo: Zuma Image

Unlike many celebs who tack their name onto a label and then abandon ship, I have a feeling Madge will be hands-on when it comes to designs, choosing fabrics and advertising campaigns. The line would be sold at Macy’s. Working names at the moment include Material Girl (classic!) for the apparel line, and Truth or Dare for the lingerie collection.

While nothing has been signed quite yet, the deal is said to be handled by Iconix, the branding group responsible for Britney Spears’ stint at Kohl’s and Beyonce’s recent perfume deal.

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