• Thu, Apr 22 2010

Video: That Banned Lane Bryant Ad Is Not Even Remotely Exciting Or Scandalous

Perhaps you heard about the controversy surrounding this Lane Bryant ad. After watching it I’m pretty sure that when Fox and ABC said it was too sexy for them to broadcast, they were trying to be polite, because really, it was just too cheesy.

Because – get ready for it – the woman is going on a date wearing nothing under her trenchcoat but underwear! Yeah, that move hasn’t been played out 750 times in the past week. Next she will be meeting her man at the door wearing nothing but Saran wrap! Or something else that Nora Ephron would have made fun of in the 1970′s. And incidentally, she’s in for a really akward moment over lunch when Dan keeps asking her why she is clutching her coat to her so tightly and she just has to be all “oh, it’s so chilly!” That trenchcoat move only works for midnight rendezvous. Honestly, if this is what passes for scandalous in America then we all need to move to Berlin on our lunch break.

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  • corporate tool

    While I agree that it’s totally ludicrous to allow advertising of skinny, scantily clad women, but not “fuller-figured” scantily clad women, I’d like to point out that in some ways, it might be image-positive.

    What the advertisers are saying is that a naked, larger woman is “too sexy” (and therefore obscene) for family viewing, while a slimmer woman is not. It’s a little ridiculous, but that seems to be the message.

    Also, as a “fuller-figured’ woman, I can attest that if I wear a shirt, low-cut to the same point as a friend with a smaller chest, it looks more revealing on me. Unfair? Yes, but also a fact of nature.

  • Trilby

    You guys are obviously too young to remember, but there was a long-running ad campaign for Maidenform bras where ladies were out and about in a multitude of situations in their bras, tagline “I dreamed I . . . in my Maidenform bra!” Check it out:

    http://pzrservices.typepad.com/vintageadvertising/maidenform_i_dreamed_ads/

    I must say, these ads, looking back at them,were a little more clever than a lady just going out on a date half-naked. Duh!

    • Trilby

      Actually, I meant ridiculous, not clever.

  • Colleen Williams

    Wait – this is too sexy ? But this isn’t:
    http://www.youtube.com/watch?v=OJ0x_X0xXgU

    Or the entire televised Victoria’s Secret fashion show every year?

    Wtf!?!