How Was This Ever An Effective Ad?

I realize that this ad is coming from a time where people might not have been as sensitive to weight issues, but I’m still not sure why it would make anyone want to shop at Lane Bryant. Where is this woman calling them to go? The malt shop? It had better be someplace good, because I don’t think anyone is going to come hang out with the enthusiastic slim woman in the oversized coat who insists on calling them chubbies.  Or shop where she shops, for that matter. – Copyranter

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    • Joe Taiabjee

      Is that a glove, or does she have huge hands? They’re twice as big as her head, and this is before the photoshop days. yeah, this is an ad fail all around!

    • Angela

      In the 30′s and 40′s, probably through the 50′s, what we now call Plus Sizes were referred to as Chubbies. My mom had to shop in the Chubby dept. at Lord and Taylor her entire childhood, and I think it scarred her for life.