Can This Bracelet Cure Your Disease?

A angel-shaped amulet (pictured) that purported to bring the wearer good luck and protection when worn has been banned in the UK after questions arose about truth in advertising. The ad promised the wearer that he or she would be:

… blessed with the gift of Angelic good fortune, guidance and divine protection from all real danger, both physical and spiritual. This incredible Angelic item has proved it can create fantastic results for its owners instantly.  From the moment you receive it, you will have seven Angelic friends watching over and protecting your life.

However, Britain’s Advertising Standards Authority demanded that the ads be pulled, as there was not conclusive proof that wearing the bracelet could protect a person from injury, death, or other harm.

While those who prefer truthful advertising – or who don’t believe in angels – will be happy to hear that the advertisements have been pulled, this only brings up larger issues. Is a photoshopping ban next? Airbrushing? What about diet pills who swear you’ll lose 20 pounds in three hours, or skin creams that swear to make you look ten years younger? If the UK were going after all misleading ads, that would be one thing. But right now it looks like they’re just picking on people who believe that buying a bracelet they saw in a magazine advertisement will make them feel better about something. At what point is a consumer responsible for what he or she buys? Will I be allowed to return the perfume I bought last week because it didn’t make a male model materialize out of thin air to make out with me, like the ad made me think it would? Or is it my fault for buying into the fantasy? Either way, I think banning an angel bracelet is a giant waste of everybody’s time.

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