The Term ‘Grankini’ Kind Of Weirds Me Out

A grankini, quoth the Daily Mail, is a bikini worn by someone ostensibly old enough to be your grandmother. Of course, the photo they used to illustrate this story is Helen Mirren. I have to say, Helen Mirren looks way better in a bikini than plenty of women half her age, so I don’t love the way that a whole new term has to be invented just because women like her are – gasp! – wearing a two piece bathing suit in public. If I didn’t know better, I’d swear it was invented by a marketing person as a way to try and sell swimsuits. Oh wait, what’s this? A mention in the article that people like Helen Mirren have spurred growing sales of bikinis to women over fifty? Color me surprised. Sometimes, if you can create a trend, you can also get people to follow it.

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