Australian clothing line Witchery Kids has been getting a lot of flack lately. Their newest kidswear lookbook features pictures of child models looking incredibly mature and sophisticated for their elementary ages. According to Racked, children charities, such as the UK-based Barnardos, are getting involved now too, calling the photos “offensive.” Barnardos representatives went on to say:
“The whole point of early childhood is to be joyous and free. Children as young as five are now going on diets, are worried about how they look, how they present â€” this just should not be an issue for children. It’s really sad that people are trying to redefine what early childhood means.”
Witchery Kids retaliated by saying their clothes are made to look adult, but for smaller people. Makes sense. There’s nothing wrong with the actual clothing. They make really cute kidswear! I personally think these people are over-reacting. I mean, look at that girl. She is so freaking cute. If I had a daughter, I’d want her to look just as cute. Actually scratch the whole having children thing. I’d rather go back in time and be that cute myself. She looks smart, fashionable and like she knows how to have a good time â€” on the playground, that is. Really, these photos are harmless. The mini models are not under-dressed and they aren’t actually doing anything “adult.” They just look really, really cool. And I want to be friends with them.