Proenza Schouler just dropped this weird video promoting a special launch of their classic PS1 bag, available for the first time in patent. The video–shot with a vintage Camcorder for that creepy, grainy vibe–features 90′s model Danielle Zinaich in Annadale-on-Hudson, New York, wearing a patent version of a Fall ’10 runway look.
For real, though, this is some Blair Witch Project shit. Guitar tones jangle as the all-but-faceless Zinaich totters through the foliage, interspersed with shots of the bag floating eerily. Then she rescues the PS1 from a soggy ditch and an accordian comes in, which I guess signals that everything is better now…? Judge for yourself. [Style.com]