In case you don’t know about it, Cost Plus World Market is a little slice of heaven that sells everything from furniture to wine (I didn’t know about it till I moved to California…don’t feel bad).
But here’s an ad they ran that caused Facebookers to get up in arms — it features, as you can see, a woman wearing an apron and carrying a crock pot, under the headline “gifts she’ll love.”
Now, I think it’s safe to say that featuring women in ads for women’s clothing isn’t sexist. But is that what this is doing?
It certainly smacks of those 1950′s ads suggesting that you buy your wife a vacuum cleaner for Christmas. But truth be told, I’m a woman, and I love to cook, and I’d love a crockpot, and I’d also really like a pretty apron. I wear them. No shame in that game.
So the question is, how sexist is this ad, if at all? Is it really suggesting that a woman’s place is in the kitchen, which is what raises our hackles when we see images like this? Or are we now looking for sexism in places where it doesn’t exist?
What do you think?