Blogger Suze of Miss Vinyl Ahoy was scoping ModCloth‘s selection recently and found a quirky, chunky necklace for $37.99. A quirky, chunky necklace at ModCloth, you say? What’s out of the ordinary? The problem is Suze spotted (and purchased) the same exact one about a year ago at Forever 21… for less than $10.
Before she weaves the rest of her terrifying account, she takes the time to ponder who’s being evil in this equation (I would just have a rage seizure, destroy my computer, then go down to the nearest Forever 21, punching indiscriminately):
My point? Who’s screwing who? Is Modcloth purchasing these necklaces at rock-bottom prices, only to resell them for 4x what they cost to purchase? Or is Modcloth’s supplier ripping them off?
Suze put up a few more examples of this possible ModCloth/Forever 21 conspiracy (one of them pictured above) in which a dress or skirt retailed at Forever 21 for a fraction of what it went for on ModCloth.
When she tried bringing her findings to the attention of ModCloth via their Facebook page, someone deleted it. She then contacted them directly (it’s worth noting that she goes out of her way to be patient and generous throughout):
It was on the page, with no comments, for about an hour. Then, as about six comments come in the span a few minutes, someone from the Modcloth staff chose to delete the entire thread and a subsequent comment left on the Facebook page about the post from someone else.
The link posted on the Modcloth page was not meant to create any controversy, but was a way to make sure someone at Modcloth saw it. I was hoping to get a response from someone, hopefully explaining that you were unaware of your suppliers selling the same merchandise to these fast-fashion stores.
And then ModCloth responded with this: