• Mon, Jan 3 2011

Tomas Maier Justly Despises The It-Bag Phenomenon

Opinionated paragon of good taste and Bottega Veneta creative director Tomas Maier gave  The New Yorker a piece of his mind:

“The It Bag is a totally marketed bullshit crap[...] You make a bag, you put all the components in it that you think could work, you send it out to a couple of celebrities, you get the paparazzi to shoot just when they walk out of their house. You sell that to the cheap tabloids, and you say in a magazine that there’s a waiting list. And you run an ad campaign at the same time. I don’t believe that’s how you make something that’s lasting–that becomes iconic as a design.”

Maier goes on to explain his philosophy as simply “have less:” that seemingly extravagant items become accessible when chosen and edited carefully; that a classic handbag is not so extravagant if it is one’s only handbag and lasts for a very long time.

Of course, snarky people are pointing out that the Veneta handbags don’t come cheap, but in defense of Maier (and full disclosure, I’m a Maier fangirl) the man is responsible for the rebirth of the label as muted and timeless, an aesthetic admirably incongruous with the idea of a flashy, hyper-seasonal handbag dripping in eye-catching skins, feathers and logos.  Oh, you.

Do you think he’s right? Can a few cheap-y $50-100 handbags that come apart after six months be feasibly (and eventually) swapped out for a $1,500 Venata?

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