• Thu, Jan 6 2011

Maternity Spanx: Is This Offensive?

Shapewear brand Spanx is rolling out a line of bump-smoothing underthings for pregnant women.

Jezebel picked up the story and seemed a little peeved, stating, “Because you’re never allowed to have a gut that big, even if there is a fetus in it.”

Part of me is like, yeah, fuck that, if I’m suffering through all the little nightmares of pregnancy, the last thing I’m going to worry about is people being able to see that I am pregnant.

However, 1) it looks like the belly isn’t what’s being subjected to the power of the Spanx and 2) having spoken to some pregnant friends about this, they all said that one of the worst aspects of pregnancy is “feeling like you’re as big as a fucking whale” all the time and they’d actually welcome the opportunity to not “feel [their] new fat jiggling all over.”

What do you think? Is Spanx’s maternity line just another chance to glean capital body-shame or is it a chance for expectant mothers to feel a little less self-conscious about their appearance for a day? Or…?

What We're Reading:
Share This Post:
  • Allie

    When I was pregnant over two years ago, maternity Spanx existed and as a feminist I was horrified. Who wants to try to suck in a baby and try to look thin at such a time? Then as my baby bump turned into a watermelon dangling off the front of my 5’3″ self, I understood the appeal of the Spanx.

    It doesn’t try to suck in the belly or make you look slimmer, it helps support everything that has grown at such a fast rate that your skin can’t keep up. Maternity Spanx kept me comfortable walking to work in the city, held off leg swelling for a bit, and made those last several weeks of pregnancy far more pleasant.

  • Ms. Pants

    See, but just getting into a pair of Spanx is a workout in itself. I cannot imagine having to deal with that while carrying around a basketball in my belly. Why not just make some velcro belly bands or something? Why make these poor ladies have to wrassle those bitches up their thighs for the belly support?

  • Marisa

    Think of it as a bra. Bras are worn for support, not to smush your boobs down. I would definitely wear this if I were pregnant. I think it’s awesome.

  • http://www.articledashboard.com/Article/Nail-Technician--How-Prosperous-Can-You-Be-/2329739 Yaeko Cabiya

    There are some interesting time limits on this article however I don’t know if I see all of them center to heart. There is some validity but I will take maintain opinion until I look into it further.