• Fri, Jan 14 2011

We Watch The New Calvin Klein TV Ad So You Don’t Have To

Why are fashion videos all so moody? This Fabien Baron-directed Calvin Klein spot is particularly lugubrious. If you don’t like melodrama and/or exceedingly beautiful people, let me break it down:

Austerely handsome Tyson Ballou lives in a sleek monochromatic Calvin Klein boutique. He is packing for his vacation to a place full of quiet minimalist glamor. His girlfriend–striking Dutch beauty Lara Stone–is drowsy. She travels to his hotel for some hot reductivist coitus. The hotel is designed with the same modernist restraint as the boutique in which they make their home. For fear of getting any understated seed on the perfect planes of their tastefully muted bedsheets, they opt not to have sex and instead he puts his fingers in her mouth suggestively and touches her hair.

All set!

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