• Fri, Feb 4 2011

The Hugely Successful ‘Old Spice Guy’ Campaign, Now in Infographic Form

Isaiah Mustafa – aka The Old Spice Guy – wasn’t just a cute guy in a commercial. His series of spots for Old Spice made him a celebrity and made a huge impact on the brand’s media presence. Here it is explained in handy infographic form.

[Via Fast Company]

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