Look, I love cupcakes. And all kinds of junk food, really. But I’m always somewhat perplexed when advertisers or fashion editors want to group them together with models – which seems to happen all the time lately. I find I always roll my eyes a little and think “come on, incredibly spray tanned Besame model. We all know you are not going to eat that cupcake.” And they’re not. It’s not that models are eating the cupcakes in some attempt to be a down to earth normal girl. They’re always just holding them out, beckoning, or staring at them. I feel like editorials are setting us up to see sweets as the last temptation to which people can give into. In these editorials and advertisements, they seem showcased as almost more desirable than the fashion or the products. Kind of weird? Little bit?