• Fri, May 6 2011

Lanvin To Launch “Superluxury” Line Of Children’s Clothing

Lanvin will debut a line of insanely expensive children’s clothes later this summer, according to an announcement made yesterday in Women’s Wear Daily. Via The Cut:

“’We really want to stay in the luxury world,” [Lanvin executive Thierry Andretta] said, adding that the fabrics will cost about ten times more than those normally used for children’s clothing.

The first collection will consist of 25 pieces for girls 4 to 10 years old, including dresses, T-shirts, coats, sweaters, and accessories. It’ll be sold in Lanvin boutiques as well as select wholesale outlets starting in November.”

You don’t say, Thierry. What better way to demonstrate your fabulous wealth to the masses than by clothing your children in thousand-dollar frocks upon which they will inevitably spill their (imported, French) chocolate milk? And then there is the petite issue of your little mini-mes outgrowing their fineries. Will folks donate their used couture to homeless shelters, or simply destroy them out front so all the poor children can watch?

Shelling out for well-made luxury goods you’ll be able to wear for many years to come is one thing, but this just seems a wee bit offensive. There have been so many absurdly impractical developments in the world of fashion this week, I feel like we should add a “this is why capitalism will fall sometime in the next thirty years” category to our regular list. Seriously, take a gander at Alber Elbez in the story I linked. He even looks like a 19th Century oil tycoon who’s grown slightly overweight from feasting on the blood of the working class. I’m going to start digging my freak-out cave as soon as I get home. What, oh what, will become of all of us?

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  • Baker Girl

    I have got stuff for friends kids and watched them grow out them in like a WEEK! I could not immagine tossing that kinda money on somthing like clothes. A nice teddy or a blankie yes. Or even better spend that money and get them a bond or (bank) cd in there name. I had a few from when I was born and them as a security deposit for my first aprtment. Thanks grandparents!!!!!!!

  • Eileen

    It’s stupid, but I don’t think that luxury children’s clothes (or anything else that wastes money but is essentially harmless) are going to be the downfall of the western world. I mean, I also think that, say, most of Hermes’s products are stupid (paying $10,000 for something to keep your money in??), but if it makes you happy…

  • Nessy

    My son just outgrew all of his pants. All of them. They fit last week, and this week they are half an inch too short. He just got three pairs of them two weeks ago. Children grow ridiculously fast…why on earth would you shill out that kind of money on things you will be replacing constantly?