• Sun, May 22 2011

Demi Lovato Dislikes Fiber One’s Marketing Slogan

You know all those ads for juice fasts and fiber supplements where the unspoken tagline is basically “fill up on things with no calories,” or perhaps “poop yourself skinny”? Those are a wee bit creepy, no? Teen star Demi Lovato thinks so, and has taken to her Twitter account to talk about it. (I’ve edited the tweets together to make them easier on grownup eyes.)

“Just saw a commercial for Fiber-One bars,” she tweeted. “Their slogan literally was ‘Hungry, no. Results, yes.’ Seriously. What are we teaching people by saying that? Not to eat to see results? Really disappointed. Yes losing weight for some people can be healthy, but it’s commercials like that, that led me into thinking that not eating is okay. It’s NOT. There’s too much pressure on people these days to lose weight. Not okay. #realtalk”

For those not following the world of teenybopper stars, Lovato first gained fame as an actress/singer via the Disney Channel and subsequently released several albums, touring heavily to support them. But all was not well in Lovato world, and she had to take some time off to go to rehab and deal with mental problems, including an eating disorder. Since then, she’s become an outspoken advocate against bullying and for body acceptance. She’s not the kind of person most of our readers probably follow, but I thought it would be nice to cap off Hunger Games Week by showing an example of a younger woman who “gets it.” With so many young girls out there feeling the pressure to be skinny and perfect, it’s good to know some of the celebs they look up to are getting the right message across. Bless her adorable little pop-singing heart.

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  • anonymous

    what’s wrong with her right thumb?

    • Lisa

      The presence of hair… yet it looks so strange.

  • Hillary

    This coming from the girl with an eating disorder that posted a picture of herself in a bikini. Why can she write the rules?

    • Lia

      @Hillary, I would argue that her (open) struggle with working to recover from her eating disorder makes her statement against these sorts of advertising tactics all the more poignant.

  • Shae

    Is it weird that I enjoy her useage of proper grammar/punctuation/capitalization? It’s kind of rare to see that.

    …oh yeah. Body issues. Yay for speaking out.

  • maw

    It looks like she misunderstood the commercial. The entire point of the product is that it has a high level of fiber so it keeps you feeling full longer. So when it says “hungry, no” it’s not because the person is denying that they are hungry and then not eating to be thinner, its that they are are actually not hungry. I’m assuming the “results, yes” part is due to their claim the fiber makes you full and therefore you consume less calories and lose weight.