What Do You Think Of That “Gucci Gucci” Video?

Attention, brand worshipers! There’s a new little fashionista writing raps about designer goods, and she’s equal parts horrible and hilarious. In the chorus to what some are already calling an “early contender for fashion anthem of the summer” (shudder), a young lady who calls herself “Kreayshawn” raps about brands and how fly she is:

“Gucci Gucci Louis Louis Fendi Fendi Prada/Basic bitches wear that shit so I don’t even bother.”

She is wearing what appear to be some amazing thrift store finds and pink sequined Minnie Mouse ears. It would seem she’s transcended the “basic bitch” practice of wearing designer brands just because they’re designer, and done something sort of…creative(?) with her look. Some of the verses are pretty funny too, if you find snotty playground taunts funny:

“Bitch you ain’t no Barbie, I see you work at Arby’s/Number Two, super size, hurry up I’m starving”.

As music writer Jessica Suarez once noted, the whole reason rappers brag about all the nice things they have is to show they’ve lifted themselves out of the dire poverty in which they grew up. There’s nothing subversive about a white, middle class art school drop out rapping about her cute clothes and the fact that she doesn’t have to work a shitty service job. Then again, it seems like Kreayshawn is saying she doesn’t need designer brands to look classy, so maybe it’s the anti-fashion fashion anthem? Also, it’s insidiously catchy. What do you think?

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    • Kate

      I thought she said “plastic bitches”

      I love it. I think they totally look like art school students and the video is both juvenille and awesome at the same time.

    • Liv

      Not as good at her Bumpin’ Bumpin’ but LOVE it