Naomi Campbell is considering “every option available” (including a lawsuit, yes) after seeing a Cadbury ad that makes several uncomfortable allusions to her. The ad reads “Move over, Naomi, there’s a new diva in town,” and features a Cadbury bar on a pile of diamonds. In addition to drawing the unfortunate parallel between chocolate and women of color, there’s also reference to her high maintenance rep and, weirdly, her high-profile involvement in that blood diamond scandal. So, it’s actually offensive on several levels…?
Campbell says, “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
A spokesperson for Kraft claims it was “certainly never our intention to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.”
Here’s the ad in question: