Cadbury Apologizes To Naomi Campbell, For Real This Time

A few days after being accused of racism and threatened with a lawsuit over their weird ad for Dairy Milk Bliss chocolate bars which compared Naomi Campbell to the aforementioned candy, Cadbury has finally issued a real apology to Naomi Campbell that goes beyond the “sorry you got mad” sentiments of their first statement. In this latest apology, they say they never meant to slander any group of people, and also, please don’t sue us, Naomi Campbell.

Via TheCut:

Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.

According to The Guardian, Cadbury has been “in discussion with Naomi’s “solicitors,” and that “they have accepted our apology on her behalf as a conclusion to this issue.” But that doesn’t mean Naomi can’t still scold them a little!

Via The Guardian:

I’m pleased that Cadbury have made a ‘sincere apology’ in regards to their Bliss ad campaign…The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.

Naomi might be a diva, but she’s right in this case; likening black people to chocolate is not okay. (I mean, duh.) She also took the time to tell them how they might keep this kind of thing from happening again:

I hope they and other multinationals can learn from this; that offence may not be their intention, but when it is shown that it has caused offence a sincere apology straight away goes a long a way. Better still they should avoid causing offense in the first place which is best achieved by having greater diversity at board and senior management level.

Do you really need a black person to tell you that comparing black people to chocolate is racist? I mean, I’m white, and I saw the racism right away. Nonetheless, diversity is always a good goal to have. This is one situation where I’m glad Naomi Campbell used her considerable power, influence and fortune to foot her foot down. This sends a message not just to Cadbury, but to all segments of society, that racial insensitivity just isn’t going to fly in the 21st century.

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    • Cassieleigh

      What if the bar of chocolate was made of white chocolate? Or what if it was toffee or caramel? Would it have been racist then? No.

      The ad was merely saying “here’s something fancy and luscious – who do we know who is fancy and luscious and can called a ‘diva’ because that’s how it will make people feel when they eat it? Naomi Campbell? She’s known for her insane and prima donna behavior – she’ll be perfect!!”

      I’m actually slightly ashamed of Cadbury for not sticking to their creative guns. It’s sad day when you can’t make an ad without offending someone of some perceived slight. Good grief! Campbell really needs to get over herself.

    • Corissia

      I really do not get this.

      “What if the bar of chocolate was made of white chocolate? Or what if it was toffee or caramel? Would it have been racist then? No.” -Cassieleigh (I know it’s right there but I wanted to copy/paste)

      If it were white chocolate and they referred to a white person, no one would bat an eye. No one would think it was racist. If the current version is racist than this hypothetical version would be as well.

      I do not think the ad is racist, I think that to perceive it as racism says something about how you view racism. If you’re looking for it, you’ll see it even though sometimes it’s not really there.

    • Temper

      Personally I see nothing wrong with calling an African american person chocolate. It’s better than some of the other names out there, and the tone of ones skin is often described in such ways. A pretty white girl with pale flawless skin might be compared to porcelain or milk, and chocolate comes in wonderful and attractive shades. I could see if they’d shown a picture of a pile of “crap” as offensive. Terms like mocha and chocolate however have no negative innuendos even if the ad were referring to her skin color. In fact it’s more complementary to her racial heritage than anything else.

    • Ali

      I don’t see the ad as racist-my black friends don’t seem to have a problem with the ‘chocolate’ description, as a matter of fact, they consider complimentary because chocolate is considered sweet and delicious. It never would have occurred to me that Cadbury was going implying anything racial if Naomi hadn’t made such a big deal of it proving once again that she is a Diva. I think Cadbury should have stuck to their original ad.