A few days after being accused of racism and threatened with a lawsuit over their weird ad for Dairy Milk Bliss chocolate bars which compared Naomi Campbell to the aforementioned candy, Cadbury has finally issued a real apology to Naomi Campbell that goes beyond the “sorry you got mad” sentiments of their first statement. In this latest apology, they say they never meant to slander any group of people, and also, please don’t sue us, Naomi Campbell.
Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
According to The Guardian, Cadbury has been “in discussion with Naomi’s “solicitors,” and that “they have accepted our apology on her behalf as a conclusion to this issue.” But that doesn’t mean Naomi can’t still scold them a little!
Via The Guardian:
I’m pleased that Cadbury have made a ‘sincere apology’ in regards to their Bliss ad campaign…The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.
Naomi might be a diva, but she’s right in this case; likening black people to chocolate is not okay. (I mean, duh.) She also took the time to tell them how they might keep this kind of thing from happening again:
I hope they and other multinationals can learn from this; that offence may not be their intention, but when it is shown that it has caused offence a sincere apology straight away goes a long a way. Better still they should avoid causing offense in the first place which is best achieved by having greater diversity at board and senior management level.
Do you really need a black person to tell you that comparing black people to chocolate is racist? I mean, I’m white, and I saw the racism right away. Nonetheless, diversity is always a good goal to have. This is one situation where I’m glad Naomi Campbell used her considerable power, influence and fortune to foot her foot down. This sends a message not just to Cadbury, but to all segments of society, that racial insensitivity just isn’t going to fly in the 21st century.