The newly announced face of Gucci is… Florence Welch of Florence + The Machine. We’d expect this kind of move from Givenchy or YSL, maybe, but it’s a bit unusual coming from Gucci. Says creative director FridaÂ Giannini:Â â€śAs I was imagining this collectionÂ I was thinking of a strong and somewhat mysterious muse.Â Florence is that kind of woman. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman.â€ť Definitely looking forward to this campaign.