• Tue, Jun 7 2011

“Doggelganger” Facial Recognition Software Helps Narcissists Adopt Pets

Want to adopt a dog, but not sure if there’s one out there that looks sufficiently like you to satisfy your raging megalomania? A website called Doggelganger is here to help with its “human to canine pairing software, designed to connect real homeless dogs to their human doubles.”

Created by the advertising agency Colenso BBDO, Doggelganger uses facial recognition technology to match up would-be dog parents with similar-looking homeless dogs. (Homeless dog info is provided by the Pedigree Adoption Drive.) It’s only for New Zealanders right now, but it’s cool enough that it may very well spread to the States soon. It might seem like a silly concept at first, but anything that gets people thinking and talking about dog adoption is actually doing something pretty important.

There’s just one problem: it doesn’t work very well! Desperate to find out which kiwi dog I should cry about not being able to adopt, I tried to upload a nice neutral-faced webcam photo, and no matter how perfectly I tried to center it, the system just wouldn’t take it. Other people have reported similar problems. I’m guessing there are a bunch of frustrated people trying right now to find dogs who look like them and feeling the burn of Doggelganger rejection.  Let’s hope that they fix those bugs before bringing it to the States. Thousands of sad puppy eyes are counting on it.

(Via The Hairpin)

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  • maru

    i doubt anyone non-government having the power to harness full-throttle facial recognition. the dogs and people in this photo are nothing alike. the dogs only match the colors within the photo given. likely they have to be a certain size in dimension, kb, and a specific number of allowed colors. out of thousands or millions of dogs, she is matched with one with a red collar. there is a decent enough area of red in the picture frame behind the woman.
    the second photo is mostly sepia in light with much greyshade. his hair is brown, shirt a rust color, background much light and grey. all of which appear in the canine photo.

    something stupid yet clever to play on the mindset of most individuals believing “pets tend to look like their owners” idiom. a very cruel ploy into incorrectly matching a human to ANY animal. they could be a completely different temperment than desired. different energy level. different training level. randomized personality possibilities. the breed might not even be LIKED by the individual!

    highly likely this will NOT come to the states. we are a hell of a lot different from New Zealand in most of all, morals. this program is shaky even over there. they have years more to go before it’s suitably fit for commercial selling.

    • Elizabeth

      Debbie Downer.

  • Ben

    Maru – You’re a tosspot. At the end of the day it is a fun and impactful initiative that drives awareness of a problem that most of us never think about. I would be willing to bet that it’s led to several poor dogs getting homes too. The technology may not be perfect but hey that’s not the point. If it gets some of them into loving families it’s a winner in my books. Sorry but you are such a dick!!

    “we are a hell of a lot different from New Zealand in most of all, morals.”

    LOL!!!! What the hell is that meant to mean? Haha loser. You need to get out more.