According to research done by consumer and retail info provider NPD Group, the top five bestselling lipsticks available (from January to April 2011) are:
|#2||Lancome L’Absolu Rouge|
|#3||Clinique Long Last Soft Shine Lipstick|
|#4||Lauder Pure Color Lipstick New|
|#5||Chanel Rouge Coco Shine|
Apparently after almost a decade of declining sales, lip color “began to show growth again last year.” NPD says:
We saw the preference for rich as well as retro colors and in 2011 we are seeing new neutrals come to the fore. As the fashion industry increasingly features bold as well as understated lip statements on the runway and in advertisements, lip color appears to be getting its groove back.
It’s unsurprising that Mac slays the competition here: the line is comparatively affordable and Russian Red looks good on everyone.
Tell us, did you contribute to any of these products making the cut? Do you prefer Chanel’s sheer and lovely Rouge Coco Shine to Estee Lauder’s great Pure Color lipstick? Does market research like this ever tempt you to try something you haven’t?