Naomi Campbell Cadbury Ad Deemed Not Racist By British Advertising Standards Authority

As you may recall, Cadbury recently ran an ad that made reference to supermodel Naomi Campbell which sparked a bit of controversy. The ad copy read “Move over, Naomi, there’s a new diva in town.” The diva to which Cadbury compared Campbell was a chocolate bar. Naomi Campbell (and many other people of varying skintones) found the ad offensive. Cadbury apologized and withdrew the campaign. …Now British watchdog group the Advertising Standards Authority has ruled that the advertisement was “likely to be understood to refer to Naomi Campbell’s reputation for ‘diva-style’ behaviour rather than her race.”

Does this close the case? Or change your opinion at all?

Sorry! This poll is now closed.


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    • Cassieleigh

      Nope – in answer to your question, this doesn’t change my opinion in the slightest. What it does is make me have a greater respect for the British Advertising Standard Authority. Snaps for the British!