Coco Rocha To Star In Jacob Campaign… Completely Photoshop Free

Coco Rocha can’t stop championing healthy change in the modeling industry: in addition to speaking out against industry pressures toward extreme thinness, the Canadian top model will soon star in a campaign for Canadian brand Jacob that foregoes retouching entirely. She blogs:

Photoshop use amongst professionals ranges from mild blemish removal to complete rebuilds of human anatomy. We’ve seen it used well and we have certainly seen it used badly (for example, on 99% of all DVD covers). I’m excited to be able to announce that Jacobs has asked me to be the face of their fall 2011 campaign with their new “no retouching policy.”

Of course, it helps to be gorgeous, 5’10” and a size 4 to look great without retouching, but I think plenty of people are more interested in seeing what models (etc) actually look like than someone’s skillful rendering.

Looking forward to the campaign? Or is this kind of thing is just a publicity stunt?

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    • ruby

      probably a bit of both but im looking forward to it regardless, and if it gets great publicity perhaps it will encourage other houses to move in a more progressive direction? who knows. Rochas without a doubt my favorite model so im biased, shes so beautiful but she seems compassionate and intelligent enough to attempt to use her position as a vehicle for helping other women and in her industry thats pretty brave.