• Thu, Jun 30 2011

Victoria Beckham Launches New, More Affordable Diffusion Line

Victoria Beckham is launching a secondary line due for Spring 2012 called Victoria by Victoria Beckham. The look of the collection is younger and fresher, reflected in its price point of $500-$1,300 (as opposed to her namesake line, which retails for a lot more). The looks were inspired by her less-glam “other side,” featuring a more relaxed shape that won’t require you to stand like your entire body is cramping in different places.  Reports WWD:

Inspired by the cartoon character Emily the Strange, an edgy adolescent often followed by four cats who dresses on that line where cute meets chic (and who has her very own brand), this collection centers on a loosened silhouette. “These are the kind of dresses I’ve been searching for,” notes Beckham, who admits to being her own archetypal customer. If she won’t wear it, it doesn’t make the line. “The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.”

Do you think Beckham separates herself from the pack of other celebrities-turned-designers? And, setting price point aside (or not), are you looking forward to Victoria by Victoria Beckham? Here are a few more looks:

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  • helen

    Could you tell me who the model is?