• Fri, Jul 8 2011

Fragrance: Prada Releases Bizarre New Perfume, Prada Candy


Apparently Prada is going youthful: this is the brand’s newest scent, Prada Candy, described by WWD as a ”cocktail of musk notes which envelops the other two major components: Laotian benzoin — usually used in concentrations of about 3 percent, it is a 12 percent concentration in this juice — and caramel” and features an art deco-inspired bottle and an illustration on the package.

According to Puig (Prada’s scent licensee):

“Prada has the ability to reinvent itself when it wants to and Miuccia [Prada] wanted to make a bold statement with this launch. This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing,” while another rep added, “Up until now, we have explored the more traditional and classic side of Prada, but the brand is much more than that. With Prada Candy, there is a wish to explore the more daring facets of Prada fashion: the modernist, creative and colorful sides.”

Is anyone else surprised by this move? I mean, nothing about that package says Prada to me. If anything, it says something a lot more like, I don’t know, Très Chic by Vanessa Hudgens. Or Mode… à la Mode by Hayley Duff.

So, is Prada courting more youthful markets (like Marc Jacobs!) or is this just a peculiar move that will eventually be forgotten?

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  • Fashion

    I see some articles that are similar to articles inhttp://fashionesse.com/the-new-prada-candy-fragrance, where you get the source from?

    but anyway, I really liked this article, explains a lot about home design ideas. This will be liked by many people. I will subscribe to this blog

  • Adina

    Its HAYLIE Duff, seriously; Spellcheck=friend, you cunt. The woman was in napoleon dynamite and an onstage adaption of hairspray and deserves as much respect as the d-list celebs you gawk at. Seriously no one cares or even knows who kate moss is.

  • Luxury Activist

    Hi, I think Prada is moving towards a young target but with a kind of “perfumer” legitimacy. They made an incredible work to be able to talk about perfumes and they are definitely a Perfume house.
    I wrote an article about the inspirations of this fragrance, which is connected to the fashion catwalks of this summer. You can check it here: http://luxuryactivist.com/?p=2054
    Thanks for this information.
    Cheers,
    LA

  • Riosa

    This means you don t know much about Prada