It’s Britney, bitch. The stuff is called “cosmic radiance,” and it smells like Cheeto dust and Prozac. The new ad uses an already-in-existence photo from her Femme Fatale promotional photo sessions, and is appended with the tagline “be the brightest star in the universe.” Not with those glassy eyes, you won’t be.
It seems like Britney is even phoning in her perfume campaigns at this point in time. (There are now ten different Britney Spears odors.) Also, pro-tip to PR peeps: if your celebrity client once seemed ready to join the tinfoil hat club, maybe “cosmic” is not the best word to use in your perfume’s name. It might give her ideas.