The New Summer’s Eve Commercials Are Really Disturbing

Okay, let me just begin this by saying it took me a few views to realize that the hovering, disembodied, talking fist in the center of the screen was supposed to represent a vaginal opening. So… that’s how dense I am.

Anyway, I think I was too distracted by the concept of a still-existing “douche industry” to really focus on the talking fist representing a vagina. Like, isn’t it pretty well established that you shouldn’t douche and it’s bad for you? And isn’t it kind of unethical for a dying industry to advertise its product as if it’s something you need? I mean, like, if the Marlboro man were a dirty vagina?

Also, here’s a sassy black fistgina, so it’s offensive on even more levels:

Okay, so I guess my point is: 1) These commercials are the worst, 2) Holy shit, does anyone actually do this?

(via The Hairpin)

(…Yes, this was also an excuse to do a “see also“)

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    • Jamie Peck

      I agree that these are freaky! But it does bear mentioning that the ads are for an external wash, not a douche. I personally don’t use soap on my vagina parts, but if I were going to I would definitely use something that was specially formulated to go there.

      • Ashley Cardiff

        The first one is def. for the cleansing wash AND the wipes. the wash is “ph balanced” to “work with your body’s chemistry” which i took to mean “inside of you.” ughhh

    • Somnilee

      Minus the slight weirdness of the talking fistgina, and minus the slight racial stereotyping of the second ad…
      I’m actually tempted to now go and buy this stuff/an equivalent brand. It’s not a douche right? It’s like, vagina soap. Only not soap, because soap is bad for your skin. So…I guess the ads work on some people.

    • Venus in Furs

      Those commercials are despciable. Vertical smile? Really?

    • ALS

      I feel so grossed out by these. Ick.

    • Hanna

      Hail to the V? That sounds … wrong. Almost as wrong as the vertical smile. That makes me think of a weird mafia practice with lots of slitting. Oh god, this whole thing is so very disturbing. A fist? Really? A TALKING FIST? I will have nightmares about this.
      Rinsing your vulva (the outside part) with warm water is all you should do and it’s all that is necessary to stay clean and healthy.

    • Eileen

      I don’t get it. Isn’t the vagina more or less self-cleansing? I mean, yeah, rinse the outer parts when you take a shower (and I could even see the wipes, especially if you’re on your period), but the cleansing wash seems unnecessary.

      Plus, the ads are creepy.

    • Megan

      I really, really feel y’all need to see this:

      http://www.regretsy.com/2011/07/19/if-these-walls-could-talk/

      It’s Regretsy, so it’s definitely NSFW. Then again, stereotypically-speaking fist vaginas aren’t gonna make your boss too happy, either.

      (Unless, of course, your boss is into that sort of thing.)

    • Beverly Parham

      PLEASE TAKE THIS COMMERCIAL OFF THE AIR!!!!!!
      WOMEN WILL SEEK OUT THESE PRODUCT TYPES WHEN NEEDED OR WANTED. YOUR BRAND HAS BEEN A MAINSTAY FOR WOMEN FOR DECADES. PLEASE STOP EXPLOITING THE VAGINA AND DEGRADING EVERY WOMEN BY ADVERTISING THAT THE VAGINA SHOULD BE WORSHIPPED. WHY NOT FOCUS ON THE BRAINS, THE HEART AND THE NURTURE THAT WOMEN BRING TO THIS WORLD AND STOP CONCENTRATING ON SEX TO SELL SOAP!!!!!