Back in 2008, Radar ran a story revealing the owners of Forever 21 as bible-thumpers. They choose Christian designers to work with, said the article, and even print “John 3:16″ at the bottom of their bags.
As a non-believer, I’ll admit that I find the bible reference little irritating (although that’s never stopped me from shopping there). But apparently, Don and Jin Sook Chang are starting to let the Jesus-love seep even further in their stores. According to a post by Rachel Kane of WTForever21:
Theyâ€™ve always had a penchant for crosses. A sizeable chunk of their accessory stock is crosses. Bedazzled, jazzled, rhinestone dipped and covered in colorful bling, but crosses none the less. Not a biggie. Madonna, anyone? Â But on my most recent visit to the Glendale Galleriaâ€™s Forever 21 store and then again while browsing their online catalog, I noticed a disturbing trend in the graphic tees. Some were just hinting at a shadow of religion, which Iâ€™ve seen before from them, but NOW? Now there are items going Holy balls to the wall with tops that have what reads like Â scripture on them.
And indeed, the next few photos she posts show images of t-shirts calling out for Jesus, begging you to pray, and in one particularly presumptuous example, claiming to have a message directly from God him(or her, if you prefer)self*:
I personally don’t think that Jesus (or any religious figure, for that matter) has a place in stores that mass-market products to, in theory, a wide range of believers and non-believers, and people of all different religious stripes. What about you?
*I know that these messages are available for the public’s viewing pleasure on billboards all across the country, and for the record, I also think those are presmuptuous. Besides, I’d be pissed if I were God and all these people kept putting words in my mouth.