• Tue, Aug 16 2011

Kardashians Continue To Dilute Brand, Now Designing Affordable Fashion For QVC

Jokes about the Kardashians being horrible are pretty stale because the Kardashians just persist in being horrible no matter what. This time, matriarch Kris Jenner is slapping her name across a collection for QVC clothing that will no doubt lack involvement from her in any capacity and it doesn’t matter. Here is the meticulously cultivated PR line she must toe:

“I’ve wanted to do a collection my entire life. I love the pieces that I wear, and they’re very successful for me, for my lifestyle,” explained Jenner of her uniform staples such as black leggings, a crisp white shirt and a black blazer, all of which will be available in the line. “I spent the first half of my life being a mom, having six kids, so now I like to look good, and I’ve learned a lot in my 50-some-odd years of trial and error. This is a culmination of everything that I love that’s easy, with a few pieces thrown in for night and cocktail because every girl needs something to go out in.

Prices will range will range from $35 for a basic T-shirt to $140 for outerwear and “embellished dresses.” Jenner is wearing one such dress.  Although it looks unassuming, I can assure you it is a polyester blend containing both orphan tears and broken dreams.

(WWD)

What We're Reading:
Share This Post: