• Thu, Aug 18 2011

The Situation Just Laid The Smack Down On Abercrombie Without Saying A Word

Well, someone had to learn this the hard way. Thinking that they would appeal to the high-minded tendencies of their clientele, Abercrombie tried to do a PR stunt yesterday by offering to pay The Situation to stop wearing their clothes.

But apparently, the stock market loves The Situation more than it loves Abercrombie’s marketing department, and today, the company’s stock fell by 9%.

Really, though, is anyone surprised? After all, this is a company who has half-naked men stand in front of their stores and is now trying to distance themselves from one of the world’s most famous half-naked men. What did they think was going to happen? That the 35-50 demographic famous for shopping with them* was going to sit back, sip their yerba mates and applaud? Perhaps a little self-reflection is in order here, Abercrombie. I hate to be the one to hold up the mirror, but you’re no longer a purveyor of luxury hunting and sporting apparel.

Sorry.

*No such demographic exists.

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  • porkchop

    Thanks for recalling Abercrombie and Fitch’s glory days, when their customers were men with 20 to 25 hunting hounds and rhino heads looming over their fireplaces.

    I even heard that Hemingway bought the gun he used to shoot himself at Abercrombie. Maybe that’s their missing celebrity endorsement.

    • andrea dunlop

      Wow. I would never have known that the store that made me feel like an old person when I was twenty with their blaring music and snotty sales staff had such venerable origins.

  • noliah

    That guy is so hideously homely.