Video: Models Dance To Hip Hop For Lanvin’s Fall Campaign

Would you like to see Raquel Zimmermann, Karen Elson, and head designer Alber Elbaz dance awkwardly to Latin rap while wearing fancy Lanvin outfits? Because Lanvin thinks you would. And guess what? Lanvin is probably right.

For its fall/winter campaign this year, the storied luxury fashion house decided to do something a little bit “different” and have its models (and head designer!) “dance” to Pitbull’s booty-bumping insta-classic, “I Know You Want Me (Calle Ocho).” They get down as only a group of spindly, alabaster-skinned fashion people can, i.e., with minimal disturbance to the hip and ass area. It’s funny, see, because the rich white people who buy Lanvin do not normally enjoy dancing to Latin rap. And because fashion models do not generally appear in rap videos. Oh wait

The thing is, rich white people are actually listening to a lot of rap music these days, because they’ve discovered that rap is good. And many rappers have adopted designer brands as symbols of their ascension from poverty. (This is what scions of privilege like that awful Hilfiger kid are missing when they decide it’s cool to rap about all the expensive stuff they have.) Is this an outdated attempt at juxtapositional humor, or a mere reflection of the fact that rappers and couturiers are swapping signifiers with gleeful, post racial abandon now? I’m not sure yet, I think I have to watch it a few more times. Aaaw, look at them go.

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    • epilonious

      Go white kids… Go white kids…

    • aliclo

      How did they get those skeletons to dance without any wires holding them up??

    • Kat Gautreaux

      That was awesome. And the models’ hair looked great — I’m breaking out the hot rollers today. I have a soft spot in my heart for Pitbull (the music) from Zumba. Even when you are hot, sweaty and that bitch college girl in front of me is wearing too short of shorts for a dance-aerobics class, Pitbull makes it possible to keep going. And I’m pretty sure I look as uncoordinated when I zumba as this set, however not as well dressed or coifed. Where’s some cake?

    • Ashley

      I think they just had them play Dance Central…