• Fri, Sep 2 2011

Chick Beer Seems To Assume You Dislike Beer

Do you… not particularly like drinking beer, because of the taste, and the carbonation, and everything about it, but wish to drink one anyway, because drinking beer is cool? Look! Chick beer!

Their advertising promises that it has only 97 calories so it won’t weigh you down. Chicks! Always dieting. In which case, maybe they should try an Amstel Light which has only 93 calories. You could use those extra four calories to chug a single packet of soy sauce! Or a cup of black coffee. Or… half a cucumber, probably, I’m not really sure.

In any event, chick beet isn’t like other beers, it’s not bitter. And it is is “lightly carbonated, for less of that bloaty feeling.”

I don’t know if you knew this but the word ‘bloated’ is not cute enough to use in reference to lady-things. The next time you are engorged like the Michelin Man just say you feel “bloaty!” Bloaty sounds like a pretty great character on a children’s show.

You know what I do to avoid feeling bloaty because I hate carbonation? Drink a glass of wine. It is also not bitter.

But… pink is a fun color, so there’s that!

Chick Beer, via TheHairpin

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  • MM

    I think this is a drink targeted to underage girls, personally. Just like I don’t know anyone over 19 who enjoys Mike’s Hard Lemonade or girly coolers.

    • Jane

      I like them…

  • Eric

    This seems very odd to me. Most girls I know enjoy beer. And the ones that dont enjoy it, arent going to drink a beer with such odd advertising. seems pointless, but i am sure it’ll make millions.

  • Jinx

    I wouldn’t be caught dead holding one of these in public. I’d rather carry a hello kitty purse.

  • Eileen

    I don’t want to buy any and risk supporting this company, but I’m kind of intrigued as to what this stuff tastes like.

    I mean, I’ll stick to my Blue Moon, but I want to know.

  • Hanna

    So basically they created a beer for people who don’t like beer that nobody in their right mind would order anywhere because it makes them look like a stupid twat? Why didn’t I think of that…