Yves Saint Laurent Names Latest Opium Campaign Face (And She’s Kind Of An Odd Choice)

WWD brings word this morning that Emily Blunt is the newest face of Yves Saint Laurent; of their classic Opium fragrance, specifically. The English actress will appear alongside a leopard in the TV spots and Patrick Demarchelier will shoot her for the print campaign. Former faces of the campaign include Kate Moss, Karen Elson and (famously) Sophie Dahl and her nipple (NSFW I guess). Blunt is pretty well-liked from our understanding, but does anyone associate her with fashion? Does this seem like a weird choice to anyone else?

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    • Jon

      She wore Rick in “The Devil Wears Prada”. That is enough for me to call her fashionable.

    • Kate

      I like her, she’s a classic beauty