Remember how Scott “The Sartorialist” Schuman appreciates “bigger girls” insofar as he talks about them like they’re furniture? No seriously, he described that one blogger’s legs as “sturdy but beautiful.” And then he backtracked and tried to say it was really a failing of language/society/something that we can’t talk about size while simultaneously congratulating himself for creating “real and important conversation”?
Well, Schuman is baiting the internet yet again in a new interview with The Talks, wherein he marginalizes Tavi Gevinson–one of the more thoughtful and seemingly decent characters in the fashion community–who also happens to be a 15-year-old girl. Here’s what went down:
Mr. Schuman, nowadays teenage bloggers like Tavi Gavinson are getting flown around the world to sit on the front rows of fashion shows in order to write about them. Isn’t that getting a little absurd?
Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it’s great that Tavi can create a blog and write for other people that are like-minded – probably other kids around her age – but I don’t know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She’s just a kid, so she can talk about art and stuff only in an abstract way.
(Ed. Note: As a grown up, I prefer to talk about art only in literal, concrete ways)
Do you think she is going to last?
She might grow into that position, but to me it is like a five-year old Michael Jackson singing about love – to him they are just words. It is just an abstract concept. One of the other problems of many blogs like Tavi’s is that they are people who write about fashion, but in order to have a visual element they steal pictures from other people.
As Styleite points out, he then goes on to really class it up by talking about how he’s rolling in “a good fraction of a million dollars” thanks to all the advertising dollars he gets, bragging: “My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget.” …Cool story, bro.
So Schuman dismisses Tavi by saying she has an insignificant blog with a minor audience, then he brags about how successful his own blog is? Oh my god. Let’s just break this down: Scott Schuman is a 43-year-old man bragging about how his blog is better than a 15-year-old girl’s. Get it together, man.
(UPDATE: I’d just like to mention that, in all of this, at least Scott’s integrity has endured. He says elsewhere in the interview, “But I think the thing that has worked really well, and this is potentially a new day in media, is that what they are buying into is not just the image but also the amount of integrity. The thing that I am very proud of is, even though they bought ads for an entire year, I have no relationship with my advertisers; I have no contact with them.”)