• Thu, Sep 29 2011

The Sartorialist’s Scott Schuman Dismisses Tavi Gevinson, Continues To Be The Worst

Remember how Scott “The Sartorialist” Schuman appreciates “bigger girls” insofar as he talks about them like they’re furniture? No seriously, he described that one blogger’s legs as “sturdy but beautiful.” And then he backtracked and tried to say it was really a failing of language/society/something that we can’t talk about size while simultaneously congratulating himself for creating “real and important conversation”?

Well, Schuman is baiting the internet yet again in a new interview with The Talks, wherein he marginalizes Tavi Gevinson–one of the more thoughtful and seemingly decent characters in the fashion community–who also happens to be a 15-year-old girl. Here’s what went down:

Mr. Schuman, nowadays teenage bloggers like Tavi Gavinson are getting flown around the world to sit on the front rows of fashion shows in order to write about them. Isn’t that getting a little absurd?

Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it’s great that Tavi can create a blog and write for other people that are like-minded – probably other kids around her age – but I don’t know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She’s just a kid, so she can talk about art and stuff only in an abstract way.

(Ed. Note: As a grown up, I prefer to talk about art only in literal, concrete ways)

Do you think she is going to last?

She might grow into that position, but to me it is like a five-year old Michael Jackson singing about love – to him they are just words. It is just an abstract concept. One of the other problems of many blogs like Tavi’s is that they are people who write about fashion, but in order to have a visual element they steal pictures from other people.

As Styleite points out, he then goes on to really class it up by talking about how he’s rolling in “a good fraction of a million dollars” thanks to all the advertising dollars he gets, bragging: “My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget.” …Cool story, bro.

So Schuman dismisses Tavi by saying she has an insignificant blog with a minor audience, then he brags about how successful his own blog is? Oh my god. Let’s just break this down: Scott Schuman is a 43-year-old man bragging about how his blog is better than a 15-year-old girl’s.  Get it together, man.

(UPDATE: I’d just like to mention that, in all of this, at least Scott’s integrity has endured. He says elsewhere in the interview, “But I think the thing that has worked really well, and this is potentially a new day in media, is that what they are buying into is not just the image but also the amount of integrity. The thing that I am very proud of is, even though they bought ads for an entire year, I have no relationship with my advertisers; I have no contact with them.”)

(via Styleite)

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  • k

    Man that interview was sad. He claimed to have never read a blog besides his “game-changer” girlfriend’s (hey, hello, hi: your gf is not and you’re shameless). In the same breath he dismisses all other fashion blogs – not just Tavi’s – and then claims to know who Tavi’s “audience” is. Hefty assertions considering your blatant (and admitted) lack of knowledge. He even called it a fucking conspiracy – that made him sound both paranoid and arrogant. Even if he was correct in some ways, it came off to me as an uneducated judgement and a worthless one at that. I mean, if you’re so great, why do you care to comment?

    Oh and how’s your WIFE Christa? Stay Classy, Scott. Yeah, people remember that shit.

  • Anna

    Massively self-important douche. Not that it matters in the grand scheme of things, but I unsubscribed from his and Garance’s blogs. I’d had enough of her crazy menopausal stream-of-consciousness “writing” and his back patting about finding skinny people to photograph.

  • E.D.

    Time to start reading Tavi’s blog. I found the Sartorialist lame and self-congratulatory, kind of like its creator.

  • Christina

    I don’t like his blog, but isn’t this article doing the exact same thing it’s accusing him of? Talking shit on a blogger without provocation. The interviwers’ question is clearly setting him up to talk about her specifically. I like Tavi a lot, but no one in the industry can say anything critical about her without being called an asshole. Lighten up. Saying it’s like picking on a little girl frankly isn’t giving Tavi much credit…

  • Debbie

    To be honest, I agree. Tavi bores the hell out of me.

  • jen

    Tavi sure is growing up pretty, isn’t she?

  • what do boyfriends have to do with anything…

    The part where he talks about her never having had a boyfriend? Sad and erroneous. Plenty of 26yos are single. It’s not a curse or disease and we can all relate to a sweater regardless. So if having a boyfriend is a sign of blogger maturity and an equal comparison to insight into fashion…then what does cheating equate to? That’s what I hate about Dore’s blog and his…all the boyfriend/girlfriend shit that, considering how they got together, needs to be more discreet. All of these fashion bloggers use relationships like badges of validity or a shiny accessory. Sea of Shoes much? even sadder. I do agree that Tavi was put on a chain and jerked around by the industry and that many blogs have a weak visual (and textual) element but he is making people have a false sense of hope about getting rich from blogging.

  • Eva

    what a butt hole.

  • Lila

    I agree with Scott Schuman. A 15 year old knows nothing about art. The understanding of it comes with experience, and age. The editor is an idiot who personally doesnt like Scott Schuman.