• Fri, Nov 4 2011

Madonna To Launch Signature Scent, ‘Truth Or Dare’

Finally, life is worth living: Madonna is launching a signature fragrance with celebrity-scent powerhouse, Coty Inc. We’re sure that you guys are so fucking excited about another celebrity fragrance that you could just strangle a cat, but wait, there’s more: the fragrance, called Truth or Dare, will actually be the first in a series of lifestyle products under the Truth or Dare banner.

Are you ready for some ad copy from Madonna herself?! We bet you are. Madonna told WWD:

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare.”

You hear that? This is about family. We’re sure Truth or Dare will be a million modifiers as well all the ones that seemingly contradict those: classical yet modern, mysterious yet honest, deeply personal yet available at your local Macy’s starting at just $55.

Actually, the one thing we do know is that it won’t smell like hydrangeas:

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