Say you’re a handbag company and you want as much online coverage as possible. You could go the obvious route and cast a famous person in your campaign. Or, you could manufacture a product specifically for the people who provide the coverage, a media bag aimed at media types.
Coach has already charted this territory by working with established fashion bloggers in the past. Now they’ve gone a step further by making a carryall for bloggers, prosaically named the ‘Blogger Bag.’ It was designed in collaboration with Emily Johnston of Fashionfoisgras.com and the oversize (of course) style features compartments for a laptop, camera, notepads, and chargers.
We think it’d be a pretty great day bag, but being a blogger-targeted and toting a blogger purse is a lot like wearing a certain band’s shirt to see them in concert. Which is to say, unacceptable.
The bag will retail in London Coach stores for £459.