• Wed, Nov 23 2011

Hailee Steinfeld’s Miu Miu Ad Has Been Banned In The UK

Hot on the heels of the banning of that rapey Marc Jacobs perfume ad featuring Dakota Fanning, the UK’s Advertising Standards Authority has struck again, banning a Miu Miu ad featuring 14-year-old actress Hailee Steinfeld crying on some railroad tracks. Is it because she’s shown in an overtly sexual way? Nope; this time the ad was deemed “irresponsible because it depicted a child in an unsafe location.” Say what?

Propagating the utterly wrong message about Nabokov’s Lolita (which, might I remind you, is a book about a child rapist), is indeed offensive and worthy of censure. But this just seems a little bit extreme. For once, I’m going to side with Prada UK (which owns Miu Miu), which has stated that the photo was “part of a serious, high-fashion campaign…based on the set of an imaginary film.” It looks like a film I might like to watch, too, as Steinfeld is a bright young actress. They also helpfully note that their young model “could have easily moved from where she was sitting because she was not restrained in any way.” Indeed.

In general, I am kind of creeped out by how much the fashion industry loves dressing little girls up in clothes that are being marketed to women (sometimes even having to make special tiny versions of them for the kids to wear), but if the ASA wants to ban that practice, then they should introduce some sort of blanket age requirement for who’s allowed to model women’s clothing instead of going after individual ads at random. I don’t see how this image is any more offensive than the hundreds of couture ads featuring girl’s Steinfeld’s age, or maybe just a couple of years older, dressed up like sexually mature women. If anything, it’s better than most, because the focus is on an imagined narrative and not her virginal beauty. If Hailee Steinfeld is allowed to shoot guns and act like a little bad ass in movies like True Grit, I don’t see why she can’t also be the subject of a dramatic ad campaign. At least she doesn’t have a flower sticking out of her crotch.

(Via The Telegraph UK)

From Our Partners

Share This Post:
  • Laura

    I find this one more concerning because I interpret the photo to reference teenage suicide? I consider that even riskier to romanticize.

  • vomiting

    How the fuck do you get ‘suicide’ from this? There is no oncoming train, and as Prada UK pointed out it’s not as though she couldn’t/wouldn’t get up at any time.

  • Fatima

    As the article mentioned, I just don’t get why children are wearing heels and dressed up in adult women’s clothing. WTF is wrong with the fashion industry. Are anorexic adult women not tiny enough so now they’ve literally gone to having children with prepubescent bodies model the clothing? I don’t understand the messaging. Who are these clothes for? No matter the scene it’s all disturbing. Go UK!

    • Amy

      I completely agree. I wouldn’t touch these clothes – it’s revolting. I saw a vera wang ad the other day and the girl looked 10 and she was lying on a couch with a guy who looked 40 draped all over her ( http://www.verawang.com/veraunveiled/wp-content/uploads/2011/08/VW-Love1.jpg) with the tagline “Give her love”. And VW is a female designer, you’d think she’d know better. The entire fashion industry has gone insane. If these ads are supposed to make me want the clothes they’ve completely and utterly failed. I wouldn’t be caught dead in stuff made to be worn by children.

  • Laura

    in the UK it’s actually illegal to trespass on train tracks… that and it is actually plenty dangerous

    so yeah, I think they have good reason to ban this one

  • Patricia

    This ad creeps me out, and as an adult woman I am baffled by the marketing choice of Prada. I mean…. Is this supposed to make us want to buy overpriced garnments? Blowing hard-earned cash on clothes that will make me look like a teenager in her mom’s outfit?

    No thanks Miu Miu, I went through that when I was 14 and have no desire to do it again.

  • EKS

    everything about this ad sucks. next.