• Mon, Dec 19 2011

Givenchy’s New Ad Campaign Stars Gisele As A Sad Goth Kid On The Beach

As of this week, Gisele Bundchen has landed two major Spring 2012 campaigns (both, incidentally, lensed by Mert & Marcus): last week, we showed your her ’80s poolside voguing for Versace, today we have a very special image from Givenchy. The label’s creative director Riccardo Tisci described the mood as “the expression of a love story between a surfer and a mermaid,” and to complement the collection’s “surf goth” vibe, Mert & Marcus stuck Gisele on the beach beside a dog and some fellow Cure fans.

We like the campaign; maybe it’s because we’re into the moody looks or maybe because it reminds us of a delightful little blog entitled Goths In Hot Weather, with its endless shots of miserable, black clad teenagers oppressed by the sun.

The campaign also stars one of our favorites, Mariacarla Boscono (not pictured), along with Chris Moore and Simone Nobili.

(WWD)

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