• Mon, Dec 19 2011

Marc Jacobs Reveals Why He Turned Down Dior

For a few months now, people have speculated that Marc Jacobs will leave his post at Louis Vuitton and take the helm at Christian Dior, following the departure of disgraced former creative director John Galliano. Now, after months of silence (and some contractual red tape, no doubt) Jacobs came clean to Vogue, confirming that Dior was an option and revealing why he chose not to take it:

…Vuitton is probably thrilled that the Dior offer is off the table—for now. “I am at Vuitton, and I am very happy there,” says Jacobs. “I’ve been saying that for a long time. There have been on-and-off conversations about Dior. I don’t know; maybe someday in the future, maybe years from now, I may end up going someplace else, maybe Dior. But right now I am at Vuitton, and all that matters to me is that that’s where I am and I’m going to keep doing my thing.” He pauses for a moment and then, as if he can’t help himself, goes on: “The irony in all of this is that I don’t dream of doing anything else, or I didn’t. My greatest challenge is to do something better than we’ve done the season before. The idea of couture doesn’t hold that thing for me. It’s archaic—in my opinion. I mean, I am really interested in the craftsmanship behind couture. But I can explore all that in ready-to-wear. With couture, one dress each season is photographed by a couple of magazines; there’s no advertising; it reaches 20 customers. I don’t feel there is anything lacking in what we do. I get to work with these amazing craftsmen. Maybe not the same ateliers that would make a couture dress, but, again, we are not in a deficit for working with people who create beautiful things. I am not sure I ever looked at couture as this great opportunity.” With that, he lets out a big laugh, surprising even himself with his candor.

Very interesting! Frankly, we’d been kind of dreading the move, though it was nothing against Jacobs–we just wanted to see the spot go to Haider Ackermann. What do you think? Did Jacobs turn down the opportunity of a lifetime or was he the wrong man for the job?

Annie Leibovitz shot the accompanying portraits.

(Vogue)

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