Step 3: The Dying Process (Part 1)
I started with the Clairol: Born Blonde. Its directions were to “put 80% of the hair lightening serum throughout your hair, leaving only your roots untouched.” You keep the serum in for 30 minutes or until you see your hair turning that copper/brassy tone. Once this happens, apply the remaining lightening serum to your roots.
Important: You leave the roots for last because the warmth from your scalp makes the lightening process move quicker, so you want to prevent your roots from being lighter than the rest of your hair. The box also cautioned not to leave the lightener in for longer than 90 minutes.
After 30 minutes, I applied the lightening crème to my roots, and any remaining liquid in the bottle, I spread throughout the ends of my hair. I waited another 40 minutes, then washed it out. Total time was 70 minutes (if your hair is not as dark as mine, you don’t need to leave the lightening crème in as long).
Once my hair was shampooed, conditioned and blow-dried, I… looked like an idiot. Luckily, that was only because I’m obviously not meant to be a blonde. So, don’t freak out! If you choose to lighten your entire head, this step will definitely have you second-guessing yourself, but keep going.