• Tue, Jan 31 2012

The One Percent Mocks Occupy Wall Street Via T-Shirt

You knew this was coming. Clothing company Vineyard Vines (of rich person vacation island Martha’s Vineyard) makes fun of Occupy Wall Street very directly with a new t-shirt meant to be worn by rich assholes. (No, not all rich people are assholes, but the ones who’d wear this shirt certainly are.) The shirt says “occupy” under its preppy pink whale logo and depicts someone lying in a tent on the beach alongside signs like “more ice for the cooler!” and “more cheeseburgers!” Looks like some folks are mighty confident they’re never going to be skinned and worn as pelts by revolutionaries.

Whatever you think of the OWS movement, you have to admit that the issues they’re addressing are very real and serious: poverty, lack of jobs, lack of access to healthcare, and a lack of proper safeguards against investment banks screwing up the economy, to name a few. People are actually dying because of some of these things. To make light of this on a t-shirt meant to be worn by members of the monied classes seems like rubbing it in unnecessarily. A “let them eat cake” moment, if you will.

Then again, at least these t-shirts aren’t hypocritical like Jay-Z‘s were. You can’t accuse them of sitting on the fence over whose side of this fight they’re on. Which is something, I guess?

(Via Styleite)

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  • porkchop

    Dammit, Vinyard Vines! How am I supposed to wear your logo now? I should have known you were pure evil the moment you associated yourself with my university alumni association.

  • Eileen

    This is really the first “mocking” of OWS you’ve seen? Last fall, people used “occupy” all the time when they just meant “go to.” That’s what happens to all social and cultural movements – their phrases become part of the casual lexicon, used by people in ways the movement did not intend. I’ll be team Vineyard Vines on this one, which is fair – I always did like Louis better than Robespierre.

  • MR

    A friend and I “occupied” (camped out – squatted) in Martha’s Vineyard for about 2 weeks – last thing I did before I went to live in South America for a year and a half. My friend worked at the ‘Black Dog’ and was looking for housing, which he locked down just before I left. Eileen’s right though, that is except for bagging the French Revolution – where would modern Democracy be without it?

    • Parker

      We are not a Democracy, we are a Republic. Stop confusing it for the people that find this difficult to understand.

    • MR

      @Parker: I wasn’t talking about the US – yes, it was already an independent country (a Republic) then. I meant the influence of the execution of the French aristocracy in 1789, and how it unleased democratic forces throughout Western Europe. Not even the defeat at Waterloo, after could stop it. Yeah blame the First democracy stall on the eastern Germans’ success at that Battle, they called themselves Prussians at the time. But over time the democratic forces broke free of it. The Second stall was Nazi Germany. And look where we are now, but yeah, what a price.

  • lee

    I prefer to look at it as the serendipitous manifestation of the twitter fail whale. Labeling all who wear this as human failures.

    • Avodah

      What about really bad facial hair and being a human failure?

  • Avodah

    Where can I buy my Vineyard Vines t-shirt?!

  • Steve P

    “A “let them eat cake” moment”? It’s worse than “let them eat cake”. Try “Götz von Berlichingen!”

  • Greg

    all these Occupiers would do better to watch a good Charlie Chaplin movie, laugh a lot, .. really the greatest sickness of our age is Control Freakdom … Occupiers are just frustrated little wannabe control freaks … I should know … I’m an old “68er” and still miss the “thrill” of those anti Vietnam war marches … but I now see those marches for what they really were … no Occupiers, go help someone and pay for it outta your own pockets … and stop trying to show the world how “good you are”

  • Amanda

    I’m not rich and I love this shirt. Anyone who works for a living instead of complaining about not being given enough from people who do should like this.

    • Nick

      Agreed!