Products are being endorsed right now!
Kim Kardashian and Khloe Kardashian may see a class-action lawsuit on the horizon, over their endorsement of diet product QuickTrim, manufactured by New Jersey-based Windmill Health Products. Law firm Bursor & Fisher is readying a suit against Windmill and “the marketing claims made by the Kardashians.” Apparently the active ingredient in QuickTrim is a huge dose of caffeine, which the FDA has determined isn’t effective for weight loss.
…Or safe:
Adriane Fugh-Berman, a physician at Georgetown University Medical Center, warned in 2010 that QuickTrim contains large amounts of caffeine. She said, “They’re not saying how much caffeine is in these pills. Too much caffeine can make you jittery and increase your blood pressure and pulse. If you pop a couple of these pills with your Starbucks . . . you could get caffeine poisoning, which can cause heart arrhythmias.”
The sisters are said to have made something in the neighborhood of $45 million in revenue since the deal with Windmill in 2009. According to the Post, “In January 2010, Kim said she used QuickTrim to shed 15 pounds in weeks. Last year she tweeted that she was using it to get in shape for her wedding, and Khloe also claimed she lost 15 pounds.”
Windmill and the Kardashians are keeping quiet for the time being. This is, however, the third (according to our count!) Kardashian-endorsed product to come under fire for being ineffective and making faulty promises. See also this hair removal product, and Reebok‘s butt-sculpting sneakers. Did we forget anything?
(NYPost)
