• Fri, Mar 16 2012

Snooki Knocked Off Alexander McQueen’s Knuckle Duster Clutch

"Next I'll be doing a line of cone bras and bar jackets!"

First bit of bad news: Nicole “Snooki” Polizzi has a handbag collection because… because of fucking course she does. The pieces are available online.

Second bit of bad news: she blatantly, unapologetically knocked off Alexander McQueen‘s signature hardware.

Now, every time we post about someone knocking off someone else–even when it’s the signature handles, say, of bags identified by their handles–there are inevitably a few commenters who whine, “But they’re not completely, totally identical down to the last detail!” To them I’d like to preemptively say: shut up. That’s not what we talk about when we’re talking about trademark infringement.

So, although McQueen doesn’t make a fugly foldover purse in cheap purple faux leather, doesn’t mean this isn’t a shockingly transparent knockoff. First, Snooki:

Next, a randomly selected McQueen knuckle duster clutch:

 

Now, we’re of the opinion that putting any old brass knuckles on your purse is a pretty obvious reference to McQueen. After all, the house has made countless styles, such that the knuckles have become synonymous with their accessories. If you’re unconvinced, fine, let’s take a closer look at Snooki’s hardware:

There we are. Left to right: sideways skull, big fuck-off gemstone, front-facing skull and flowers.

We hope McQueen sues her face off.

(MTV Style)

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  • E.K.W.

    WOW. She’s an idiot.

  • Amanda

    Sue her for what exactly? Yes it’s a blatant knock-off but fashion doesn’t have copyright protection, and unless Alexander McQueen applied for a trademark of the knuckle-duster design, they’ll have a really hard time suing for trademark dilution because Snooki is certainly not trying to pass off her design as an actual Alexander McQueen (like the fake Louis Vuittons on Canal Street are). They may have an action if they can prove secondary meaning, that the knuckle-duster is so exclusively associated with McQueen, but look at Loubitan as an example of that argument floundering . His red soles are iconic but YSL argues they didn’t originate or exclusively use them. Gucci’s horse-bit is a good example of a protected design of secondary meaning and the House of Gucci was far more established when they won that battle than the knuckle-duster is now.

  • Meghan Keane

    Here’s what confuses me. If you put your fingers through the brass knuckles on McQueen’s bag, you hold it tighter. If you do the same on Snooki’s, you’d pull the top open and drop your wallet, money and keys out onto the street. Which is actually probably a great metaphor for what happens when you buy a product from Snooki, no?