• Wed, Apr 4 2012

Gallery: These American Apparel Ads Were Just Banned In The UK…Do You Find Them Offensive? (NSFW)

The UK’s ban-happy Advertising Standards Authority set its sights on American Apparel today, banning a total of eight ads for being “gratuitous…pornographic and exploitative.” In other words, for being American Apparel ads. “The complainant” also said that the ads “inappropriately sexualised young women,” a statement that the ASA decided they agreed with in regards to eight of nine images the complainant brought to their attention.

Interestingly enough, the ASA also objected to the amateurish quality of the photos, saying that in “the particular context of images which featured nudity and sexually provocative poses, there was a voyeuristic and ‘amateurish’ quality to the images which served to heighten the impression that the ads were exploitative of women and inappropriately sexualised young women.” I’m similarly creeped out by these kinds of images, but is that (very subjective) response enough to warrant censorship? Take a look at them and see what you think. (Note: there are only seven images because out of the eight banned ads, two used the same image.)(NSFW!)

(Via Business Insider and Jezebel)

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  • Cee

    I would really love to buy their Legalize Gay shirt but I read a lot of creepo stories about the owner? creator dude from American Apparel that I just don’t want to support him.

    Not only that, his site looks like something a fourteen year old would brag being on because he can’t access porn yet. “Yea, I def saw the girls ass on the tights section”

  • Patricia

    these pictures strike me as pictures taken by a creep in his basement. Well played, ASA.

    • bb

      I thought it was just me. The first girl looks like she’s about to be sexually assaulted.

    • bb

      I thought it was just me. The first girl looks like she’s about to be sexually assaulted.

    • Carlos T.

      You are correct. Dov Charney is the Creep-in-Chief at American Apparel. He takes all the pictures himself, and has numerous sexual abuse/assault accusations leveled against him. So far, he’s managed to pay everyone off, but I predict that he’ll be in jail within the next five years or so.

  • Bixch

    Of course they will be likely to issue new warnings sometime in the future as the retailer once again gears to challenge society’s portrayal of women and what it deems tasteful, appropriate and or exploitative. Then again perhaps the retailer may have a point when it intimates that is is only reflecting the current stasis in current popular culture, which is to say women as sex objects even in fluffy pajamas is the new raw deal.

    http://scallywagandvagabond.com/2012/04/american-apparel-back-to-exploiting-women/

  • Sandra

    I just think it’s a little humorous that the store sells clothing….and yet there models are generally half naked. Not believing that much in the product, uh?

  • Robert

    There’s nothing offensive about them. Typical pseudo provocative ads designed to sell cheap undergarments. What is offensive is how censorship in Britain is taking a turn for the worse. I blame it on the so-called progressives who can’t progress beyond a salacious advert.

  • Kj

    In theory, I am against the censorship-y implications of the ads being banned.

    In practice, I endorse them banning the fuck out of American Apparel ads.

  • lucygoosey74

    Wait! Hold the boat!
    I’m confused here. Is it the clothes that are for sale, or the tits and ass? Please let me know, as I am getting older and could use some new tits and ass.

  • Zaldar_the_Barbarian

    Don’t buy the clothes banning the ads simply because you think they are in bad taste won’t work and will only bring more attention to the company. It really is amazing that feminism has become so anti sex…